SEOs and Content Marketing: How Can You Get the Best of Both Worlds?

March 12, 2018 Facebook Twitter LinkedIn Google+ Digital Marketing

Some people believed SEO was on the verge of extinction when content marketing hit the big time. Many search engines might have re-branded since this happened but it still doesn’t mean that content marketing has pushed SEO aside.

In fact, the two of them work hand-in-hand. Content marketers usually create user-friendly content without really thinking of search engines while SEOs tend to create content that is viable for search engines but ultimately leaves out the people that are going to read it. Combining these two skills will ensure that there’s an availability of high-quality content that readers are pleased with and also, the best SEO techniques that will provide a lot of traffic.

These two need to work together to ensure that the best possible result is attained, but it goes without saying that they both have their differences. SEO looks to help websites and web pages rank higher in search engines using appropriate keywords, creating backlinks, optimizing on-page elements and as well as creating relevant content. Content marketing, on the other hand, looks to enlighten and enthrall potential and existing customers with the quality of their content. SEO-focused content normally focuses on one topic with an established search demand. Meanwhile, the goal of content marketing’s content is to establish the business’ brand and make it as popular as possible.

These differences really just mean that both SEO and Content Marketing have a special relationship. Let’s discuss how balancing these two can ensure that you stay as competitive and relevant as ever in today’s marketing sector.

  1. Know Your Benchmarks

Both SEO and content marketing’s successes depend on authority. You will potentially win both readers and rankings if Google (as well as your readers) accept that your content is a trustworthy and authoritative source of knowledge.

You’ll begin by finding out what makes a content “authoritative” in your industry. This will become the benchmark of what you hope to achieve using your marketing. After identifying some of these benchmarks, you’ll make note of SEO metrics (e.g. total backlinks and organic traffic), social metrics (e.g. Twitter followers and Facebook fans) and content metrics (e.g. how often their blog posts are updated).


  1. Using SEO to guide the creation of content

It is important that your SEO plan informs the type of content you make and the topics you discuss. You may not need to always create SEO content, but it should be of a high importance in your content calendar. You should create user-friendly content while having in mind that the same content should be in long-form a well as search-optimized.


  1. Be SEO-oriented in Your Content distribution

Content marketers usually have a method of distributing their content. They might decide to update their social media accounts of forwarding emails to subscribers. This will normally bring traffic but it won’t help their SEO. New content should acquire links so that it can climb up the rankings. Just using social media or mail won’t be enough to do this.


  1. Keyword Research

This is important for content marketing and SEO to be effective together. The content has to be of high quality and it should also be able to achieve the highest exposure possible. To make this possible, the content needs to be similar to the search terms being used by people. Numerous technical terms in the article may result in the language not being matched by the ones searchers are using. This can be avoided by doing some research on the popular terms used by people and matching them with the language you use to optimize search.


Even if some people still feel that they are completely different, SEO and content marketing should be used side-by-side to make sure that high-quality content is as optimized as possible.