Never rely on one source of traffic when you are promoting your business or your product

February 2, 2018 Advertising,Business Article

As the old saying goes, “Do not put all your eggs in a basket,” the same adage can be applied to traffic generation. Why?

You should never rely on a single source of all your traffic if it suddenly turns outdated or changes dramatically. Instead, you need to balance the traffic between different sources.

We have done some research to see what traffic professionals say about this topic. Here is a summary of your best tips for diversifying the origin of your visitors.


  1. Do not trust social networks alone

In the big era of social networking sites like Twitter and Facebook, it’s easy to use as your primary source of traffic. It is a dangerous idea though. If you have been excluded from a social media platform, all your traffic will disappear. Use social networks, but do not become dependent on them.


  1. Do not ignore SEO

Although keywords and backlinks are not as relevant as they were, SEO is still a giant in traffic generation. Do a thorough survey to make sure you’re using the best and most popular keywords. A refined SEO campaign is an excellent addition to your traffic generation.


  1. Be careful with search engines

If you find in your analysis report that your search volume is on the roof, be careful. It’s well known that search engine entries are changing fast, so you should never completely trust them. Instead, focus heavily on more consistent and reliable data streams.


  1. Do not underestimate the e-mail

Never underestimate the power of email marketing. Email is always the most personal and efficient way to communicate with your customers, so use them. When a good email campaign is in place, traffic to your website is continually being generated, which is entirely controlled by you.

  1. Use your referral traffic

The referral traffic is the traffic that you reach from a link on another website. If you write in the forums and comment on the blogs with useful information and add a link to your site, you will surely get traffic. However, you should use this to your advantage as you analyze analytics and see which online locations are most successful. Post to places where you know your market visits and make sure you have a visible link and a reason to click on it.


The Need For Integration

Web traffic drivers usually belong to one of two segments: free and paid.

Free Traffic includes visitors who organically access your site through word-of-mouth recommendations, social media ads, viral videos, and news media that cover and connect your business online.

Paid traffic is a visitor accessing your website through a sponsored website or ad space that has been tested by your company. These channels include advertising, social media advertising and sponsored websites. If you do not know what you need to pay for and what you do not, look for the tag “sponsored” or “our partners.” By law, companies must specify when the advertising is paid.

A myth of online marketing is that free traffic is inherently better than paid. This perspective is wrong. Both types of marketing require a significant investment of time and money. In other words, free traffic is not free; it still needs to invest time and human capital to develop an intelligent strategy and execute its operations.

Anyone with an online business, website or blog should always try to achieve a balance in their traffic sources. If you have a balance between all your sources, you are protected against sudden changes and can count on a steady flow of visitors

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